SGWS Delivers

Education

17,000+ Courses Taken by SGWS Employees to showcase our brands.

SGWS Delivers

Variety, Choice, Competition

12k+ World-Class Brands safely distributed to local retail outlets through the 3-Tier System.

SGWS Delivers

Jobs

24,000+ SGWS Employees Make

6.5 Million Deliveries a year to local retailers.

SGWS Delivers

Balance

As a Family-Owned Business, SGWS balances a competitive marketplace with responsibility & public safety.

SGWS Delivers

Efficient and Accurate Tax Collection

Wholesalers are the single point of tax collection in states for important excise taxes.

SGWS Delivers

Responsibility

SGWS takes prevention of underage access seriously & funds programs including AlcoholEdu at local high schools.

SouthernGlazer's + Smart Alcohol Policy = A Winning Mix

SouthernGlazer’s is dedicated to bringing choice and independence to the alcohol marketplace

We support a marketplace built on competition among brands and businesses of all sizes. This is possible only through a Three-Tier System. Tested, tried, and proven it’s been effective for nine decades in balancing public health and safety objectives with fair market competition.

A Level Playing Field

You know the Three-Tier System by it’s trademarks: Competitive businesses fill shelves with unparalleled choice. New and small brands compete with large, established brands. Product integrity and consumer safety are prioritized. Accurate Tax Collection supports a regulatory system that rewards compliance, not evasion.

Fundamentally, the Three-Tier System was adopted to separate suppliers, wholesalers, and retailers to prevent monopolies. It has brought states and consumers many benefits in the process.

A system of separated tiers is proven to prevent problems such as alcohol abuse, tax evasion, and commonplace counterfeit sales.

Wholesalers: Key to a Safe & Competitive 3-Tier Marketplace

Tier One

The First, Independent Tier Includes Producers or Importers of Beverage Alcohol such as wineries, breweries, or distilleries. This tier sells products to wholesalers and in the American marketplace, it remains independent from retailers to prevent monopolies and tied houses. Suppliers in this tier have a competitive advantage in the three-tier system that would not exist in a vertically integrated system.

Tier Two

Wholesalers are the Second Tier and their distribution networks power a safe and effective regulatory system. Among many roles such as marketing and transporting products nationwide, wholesalers take local responsibility for beverage alcohol products, collecting and remitting more than 34 Billion dollars in state and local taxes annually that support important public programs, and serve as an important regulatory checkpoint that ensures only genuine product is sold. Wholesalers keep the marketplace independent and competitive by separating suppliers and retailers to prevent tied houses and vertical integration. This separation incentivizes competition and disincentivizes overconsumption and underage access. Wholesalers also use state-of-the-art networks to create efficiencies that are passed on to consumers.

Tier Three

The Final Tier of the Three-Tier System is comprised of retailers - locally licensed and regulated bars, restaurants, and liquor stores of all sizes and varieties. These retail outlets are separate from suppliers and retailers under state and federal regulatory systems which encourage responsible sale practices and guarantee competition.

Alcohol is Different

As an intoxicant, beverage alcohol warrants more regulation at a local level than many other consumer products.

Responsible regulation means all tiers have a vested interest in preserving a balanced marketplace.

SGWS Delivers

SGWS Delivers

SGWS Delivers

SGWS Delivers

SGWS Delivers

SGWS Delivers

SouthernGlazer's Wine & Spirits Welcomes You to NCSL

SouthernGlazer's + Smart Alcohol Policy = A Winning Mix

SouthernGlazer’s is dedicated to bringing choice and independence to the alcohol marketplace

A Level Playing Field

Wholesalers: Key to a Safe & Competitive 3-Tier Marketplace

Tier One

Tier Two

Tier Three

A Win-Win-Win

The Three-Tier System Works for Everyone

Connect

Drop us a line!

SGWS Delivers

SGWS Delivers

SGWS Delivers

SGWS Delivers

SGWS Delivers

SGWS Delivers

SouthernGlazer's + Smart Alcohol Policy = A Winning Mix

SouthernGlazer’s is dedicated to bringing choice and independence to the alcohol marketplace

A Level Playing Field

Wholesalers: Key to a Safe & Competitive 3-Tier Marketplace

Tier One

Tier Two

Tier Three

A Win-Win-Win

The Three-Tier System Works for Everyone

Connect

Drop us a line!

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